Archive for fitness
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Join the EA Sports Active 30 Day Challenge
In February I blogged about EA Sports Active, a fitness “game” for the Wii. Since then, EA Sports has invited 12 people to take part in the Sports Active 30 Day Challenge. The Challengers, who range from celebrities to the mom-next-door, took part in a weekend retreat where they received health and fitness tips from [...]
Will Exergaming Win Out? EA Sports Thinks So
EA Sports is banking on the up-and-coming exergaming industry, although it means building a whole new following of female non-gamers. Will it pay off? Time will tell. But if the new EA Sports Active is any indication, they’re off to a pretty good start.
