Last week I had the pleasure of joining some of my blogging friends for a panel on working with mom bloggers. The event was hosted by the Publicity Club of New England and coordinated (in part) by Caitlin Melnick of 360PR. It was an opportunity for us (the bloggers) to talk about why we blog, how we prefer to work with PR and what we look for in PR outreach. I enjoyed talking about my blogging experiences, but I also liked hearing from my peers. I hope it was an interesting and educational experience for everyone in the room.
As I thought back on some of the questions that came up and the discussions that have taken place in other forums, I kept coming back to one basic principle: Don’t waste my time.
- I can’t review a product I haven’t seen/used. If you don’t want to send a sample, don’t ask me to write a review.
- My influence goes beyond the number of visitors to my site, but if you’re looking for a certain amount of traffic, please state that in your introductory message.
- I don’t need you to read my blog before pitching (other bloggers do), but I won’t reply to off-topic pitches. Don’t send me follow-up notes unless you know your pitch is on-topic.
- I won’t consult for your company without some form of compensation, be it financial or other. Reviews provide content for my site. Improving your product/message/corporate image does not.
- Be upfront about your expectations so I can decide if it works for me. I will do the same.
Whatever your ideas on “Mommy bloggers,” know I am an intelligent, educated and professional writer. I am a business owner. If you approach me with respect and a product/mission that meets my interests and values, I want to work with you. If you want a quality experience, you want to work with me as well. Just don’t waste my time.