Imagine taking your favorite iPad app and being able to interact with it using a real-world object. Disney Consumer Products and Spin Master had a vision to take app play to the next level and have succeeded with the launch of AppMATes.
These little toys, modeled after popular Cars 2 characters, have special sensors that interact with the AppMATes app, telling which car you are using and where it is on the iPad screen. You can then race your car around, shoot missiles at objects, and customize your car.
AppMATes cars will be available in October from a variety of retailers and will have a suggested price of $19.99 for a two-pack.
Thumbs up for the innovation on this one, but I wonder if I’ll ever get my hands on my iPad again!